Times Square is a cacophony of branding. So many lights, signs, moving images. So much noise and confusion. How much time does one company really have to get their message across? Companies visually crawling over each other in a competition for recognition and remembrance. Seems crazy. Is crazy!
We all live in times Square. The internet opened the door, the smart phone stepped in and social media set up a 24 / 7 rock band in your living room.
So now what? How does any company, your company, gain market recognition? IT ALL STARTS WITH BRAND. A well executed brand strategy clarifies who you are and what your value is. It creates authenticity. It engages and motivates your ideal clients. Loyalty and lasting remembrance are established. It is the best you can do. It is the best any company can do.
You get only a few moments. Be remembered for the right reasons.
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