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The Right Tools For The Job

Such a cliché. So the truth. Tools are the knowledge and methodologies implemented by our team of strategic thinkers, visionaries, creators and fine finishers. Specific to your needs, concerns and objectives.

 

The best team + The right tools = Successful strategies, creative content and marketing campaigns. For now and for the future.

Our Tool Chest

A partial list to give you a better understanding of the knowledge,

expertise and ability you should demand from a marketing company (psst us).

 

Want more? Expand each topic if you like.

Click or tap to your hearts content. Just remember, actions speak louder than words.

We stand ready.

Research and Analysis

Initial Strategy Audits

An Initial Brand Audit describes and evaluates the current state of a brand and its effectiveness in achieving a company’s business objectives. This assessment is the first step in brand strategy development and is used as a diagnostic tool for determining where the brand strengths lie and for identifying its potential vulnerabilities or shortcomings. It is the foundation on which the other steps depend.

Customer Channel Assessments
Website Functionality Assessment
E commerce Audit
Optimization and SEO Audit
Competitive Analysis
Marketing Strategy Audits
Supportive Analytics and Reporting
Thought Leaders Assessment

Design and Development

Brand Identity and Design
Website Design
Mobile and Tablet Design
Mobile App Design

First off know the difference. Your website should already be responsive and tuned specifically for Tablet and Mobile users. Deciding to create your own mobile app is not a casual conversation. Most apps fail because companies do not validate the apps value with actual customers who would be willing to use it. Mobile Apps can reap substantial rewards if you have something valuable to provide and are willing to allocate the time and resources required to build, promote and manage them. Be clear about your objectives from the start and strategize around them

Plugin and Widget Customization
E commerce Solutions
Social Media Conformity Design
Landing Page Design
Content Management Systems Development
PPC, Banner and Re-Target Marketing Campaigns
Search Engine Management
Video Assets Creation
Print Materials Creation
Brochures and Catalogs

Strategy Architecture

Brand Strategy & Planning
Creative Asset Development
Market Positioning
Ideal Customer Funnel Development
Website Strategy Flowchart
Mobile Strategy Flowchart
Digital Marketing Strategies
Social Media Strategy
Influence Marketing Strategy
Offline Companion Strategies

Campaign Execution and Management

Social Media Campaigns

No longer just a “fun place to hang out” Social Media is at the heart of B2C and B2B business. What channels you use, the content you post, your interaction with followers and who is responsible for what are all questions that should be based on a social marketing plan that is specifically tailored to your company’s needs, goals and abilities. A well constructed social media strategy establishes authentic engaging conversations with your market and creates brand advocates, customer loyalty and market visibility.

Blog Integration Campaign
PPC, Banner and Re-Target Marketing Management
Search Engine Management
Viral Marketing
Website Maintenance and Enhancements

Forward Looking

Periodic Assessments

Nothing is more absolute than change! The digital revolution is changing the way we do business and will continue to do so at breakneck speed. Your company changes too. Just like your car needs scheduled maintenance, so does your marketing. Monthly assessments, quarterly reviews and annual overhauls are just part of smart business. Assessments require data. Data from your team. Data from your marketing. Data from your customers.

Competitive Shift Analysis
Emerging Trends Analysis
Emerging Technologies Analysis
Continuing A/B Testing

THEY SAY